Privacy Policy
ERA Grizzard Real Estate (Tom Grizzard, Inc.)
Effective Date: May 6, 2026
Last Updated: May 6, 2026
1. Introduction
ERA Grizzard Real Estate, operating as Tom Grizzard, Inc. ("ERA Grizzard," "we," "us," or "our"), is a licensed Florida real estate brokerage. This Privacy Policy describes how we collect, use, share, and protect information when you visit our website, contact us, work with us as a client or affiliated agent, or interact with us through any of our communication channels including SMS text messaging.
By using our website or services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.
2. Who This Policy Applies To
This policy applies to:
- Visitors to eragrizzard.com and any of our subdomains
- Prospective clients (buyers, sellers, landlords, tenants) who contact us
- Current and former clients of our brokerage and property management services
- Licensed real estate professionals we recruit or who inquire about affiliating with us
- Real estate agents currently affiliated with ERA Grizzard
- Vendors, cooperating agents, and other third parties who interact with our business
3. Information We Collect
Information you provide directly
We collect information you provide when you:
- Submit a contact form, property inquiry, valuation request, or recruiting inquiry on our website
- Sign a listing agreement, buyer representation agreement, lease, property management agreement, or other service contract
- Provide identifying information required for real estate transactions, such as name, address, phone number, email, and information required for closing
- Apply to lease a property we manage, including application data such as employment, income, references, and rental history
- Communicate with us by phone, email, SMS, or in person
- Affiliate with us as a licensed agent and provide your license number, broker history, production data, and onboarding paperwork
Information collected automatically
When you visit our website, we may automatically collect:
- IP address and approximate location
- Browser type, operating system, and device information
- Pages visited, time spent, and referring URLs
- Cookies and similar tracking technologies (see Section 8)
Information from third parties
We may receive information about you from:
- The Multiple Listing Service (MLS) and public real estate records
- The Florida Department of Business and Professional Regulation (DBPR) for licensee information
- Your cooperating agent or their brokerage during a transaction
- Background and credit check providers (with your consent, for rental applications)
- Title companies, lenders, and inspectors involved in your transaction
- Publicly available sources such as tax records, deed records, and online directories
4. How We Use Your Information
We use the information we collect to:
- Provide real estate brokerage services, including representing you as a buyer, seller, landlord, or tenant
- Provide property management services for properties we manage
- Communicate with you about properties, transactions, listings, and closings
- Recruit and onboard licensed real estate professionals
- Support our affiliated agents in their day-to-day business
- Respond to your inquiries and requests
- Send marketing communications about our services, market updates, and properties (you may opt out at any time)
- Send SMS messages as described in Section 6
- Comply with legal, regulatory, and licensing obligations, including Florida Chapter 475 record retention requirements
- Detect, prevent, and address fraud, security issues, and policy violations
- Improve our website, services, and customer experience
5. How We Share Your Information
We do not sell your personal information.
We share information only as follows:
With service providers and subcontractors. We share information with vendors who help us operate our business, including our customer relationship management platform, SMS messaging platform, email and calendar platform, transaction management platform, accounting platform, property management software, and similar service providers. These vendors are contractually bound to use information only to provide services to us.
With transaction parties. During a real estate transaction, we share information as needed with cooperating agents, title companies, lenders, attorneys, inspectors, appraisers, and other parties involved in completing the transaction.
With our affiliated agents. Information about your transaction is accessible to the ERA Grizzard agent representing you and to the brokerage staff who support that agent.
With ERA Real Estate (franchise). As an ERA-affiliated brokerage, we may share limited information with ERA Real Estate and its parent company as required by our franchise agreement, but not for their independent marketing purposes.
For legal and safety reasons. We may disclose information when required by law, valid legal process, regulatory request (including the Florida Real Estate Commission), or to protect the rights, property, or safety of ERA Grizzard, our clients, our agents, or others.
With your consent. We share information for any other purpose with your consent or at your direction.
6. SMS / Text Messaging Communications
ERA Grizzard Real Estate operates an SMS program for communicating with licensed real estate professionals about career and brokerage affiliation opportunities, with our affiliated agents about active transactions and office operations, and for account notifications regarding listings, closings, and brokerage announcements.
Information we collect. When you opt in to receive SMS messages from us, we collect your mobile phone number, your name, and information about your interactions with our messages (such as delivery status and replies). For licensed real estate professionals, we may also associate your mobile number with publicly available licensing information.
How we use your mobile information. We use your mobile number solely to send you the categories of messages described above and to respond to your replies. We use interaction data to improve message delivery and to honor opt-out requests.
No sharing of mobile information for marketing. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. This includes opt-in data and consent information, which will not be shared with any third parties.
Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
Permitted sharing. We may share mobile information with subcontractors and service providers who help us operate our SMS program (for example, our SMS platform provider, Salesmsg, and our customer relationship management system, HubSpot). These providers are bound by contract to use the information only to provide services to us and may not use it for their own marketing purposes. We may also disclose information when required by law, in response to valid legal process, or to protect our rights and safety.
Your choices. You may opt out of SMS messages at any time by replying STOP to any message you receive from us. You may also contact us at info@eragrizzard.com or (352) 394-5900 to be removed from our SMS program. After opting out, you will receive one final confirmation message and no further messages unless you opt in again.
Message frequency and cost. Message frequency varies based on the nature of your relationship with us. Message and data rates may apply. Reply HELP to any message for assistance.
Data retention for SMS. We retain your mobile number and consent records for as long as you remain opted in, and for a reasonable period after opt-out to maintain compliance records and honor your opt-out preference.
For full SMS program terms, see our SMS Policy at https://eragrizzard.com/sms-policy.
7. Email Marketing
If you provide your email address through our website, by working with us, or by inquiring about affiliating with us, we may send you marketing emails about our services, market updates, properties, and brokerage opportunities. You can opt out of marketing emails at any time by clicking the unsubscribe link in any email or by contacting us. Opting out of marketing emails will not stop transactional emails related to an active transaction or service.
8. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to operate the site, remember your preferences, analyze traffic, and support marketing where applicable. These technologies may include:
- Strictly necessary cookies that allow the site to function correctly
- Analytics cookies that help us understand how visitors use our site
- Marketing cookies that help us measure the effectiveness of our advertising
You can control cookies through your browser settings. Disabling cookies may affect site functionality. Where required by law, we will request your consent before placing non-essential cookies on your device.
9. Children's Privacy
Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.
10. Data Retention
We retain your information for as long as needed to provide services and as required by law. Florida Statute Chapter 475 requires real estate brokerages to retain transaction records for at least five years. We retain other records, including marketing and recruiting records, only as long as reasonably necessary for the purposes described in this policy.
11. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure. We cannot guarantee the security of information transmitted to or from our website.
12. Your Rights and Choices
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information, subject to our legal obligations to retain transaction records
- Opt out of marketing emails (via the unsubscribe link in any email)
- Opt out of SMS messages (by replying STOP)
- Withdraw consent for processing where we rely on consent
To exercise these rights, contact us at info@eragrizzard.com or (352) 394-5900.
Florida residents and residents of other states with applicable privacy laws may have additional rights. We will respond to verifiable requests as required by applicable law.
13. Third-Party Links
Our website may link to third-party websites, including property listing portals, ERA Real Estate corporate sites, and social media platforms. We are not responsible for the privacy practices of those sites. Review their privacy policies before providing information.
14. Florida Real Estate Disclosures
As a Florida licensed real estate brokerage, we operate under Florida Chapter 475 and the rules of the Florida Real Estate Commission. Information collected during a real estate transaction may be subject to additional confidentiality obligations under Florida real estate brokerage relationship laws (single agent, transaction broker, or no brokerage relationship).
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. Significant changes will be communicated through our website or by direct notice where required by law. Continued use of our services after a change constitutes acceptance of the updated policy.
16. Contact Us
ERA Grizzard Real Estate (Tom Grizzard, Inc.)
1300 Citizens Blvd.
Leesburg, FL 34748
Phone: (352) 394-5900
Email: info@eragrizzard.com
ERA Grizzard Real Estate is a licensed Florida real estate brokerage. Tom Grizzard, Inc., d/b/a ERA Grizzard Real Estate.
